justin bieber usher u got it bad never say never movie

The early acoustic creations that made him famous at age 11 were transformed into slick, R&B jams with a thick dollop of studio gloss, and he swiftly started racking up the dollars (“ Baby” remains the most viewed music video on YouTube, second only to PSY’s “Gangnam Style”). So what exactly happened?Ĭapitalising on the early-00s success of R&B kings Justin Timberlake and Usher, Bieber emerged from an avid social media hysteria and was primed, from the off, for worldwide stardom.

And although “Sorry” feels meticulously shaped, a strategic move to really hammer home his redemption, this doesn’t detract from the fact that I am not the only person feeling excited about his fourth album Purpose. Like his lauded-over collab with Skrillex and Diplo “ Where Are U Now” and last month’s breezy dance track “ What Do You Mean”, Bieber's latest creation is a further example of his fresh, artistically mature sound. With its nimble horn riffs, undeniably catchy rhythms and smooth-as-cream vocals, today's release “ Sorry” isn’t just better than before – it’s actually pretty good. Hardly anybody was convinced – apart from screaming young girls – and everybody looked on with a perverse glee when things started to go wrong.įive years later, and attitudes towards Justin Bieber have done a U-turn, and so has his music. He was the poster child for what happened when people threw fistfuls of cash at somebody in order to make even more fistfuls of cash a mascot for the limpest corners of musical consumerism.

A half-dead pop factory churning out underwhelming love songs for an over-worked, tantrum-prone pre-teen destined for a nervous breakdown. At the turn of the decade, the name “ Justin Bieber” was synonymous with everything that felt instinctively wrong with music.

Justin bieber usher u got it bad never say never movie